Search Engine Optimization
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Search Engine Optimization (SEO) is the activity of optimizing web pages

  SEO is a tool used for making  friendly, thus getting higher positions in
search results SEO techniques are classified into two broad categories:
• White Hat SEO – white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies •
Black Hat SEO – Techniques that search engines do not approve and also attempt to minimize the effect of these techniques are also known as spamdexing. •
Gray Hat SEO – Gray Hat SEO refers to tactics and strategies that straddle the line between ethical online marketing tactics and the unethical.
How The Search Engine Works?
SEM refers to a huge database of internet resources such as web pages,
newsgroups, programs, images etc  helps to locate information on World Wide
Search Engine Optimization

Web crawler

It is also known as spider or Google bots. It is a software component that traverses
the web to gather information.
It systematically browse webpages to learn what each page on the website is about, so this information can be indexed, updated and retrieved when a user makes a search query. Other websites use web crawling bots while updating their own web content.
Search Engine Working
Web crawler use database and also the search interface are the major component of a search
engine that actually makes s.E. to work. It make use of
Boolean expression AND, OR, NOT to restrict and also widens the results of a search.
Following are the steps that are performed by the search engine:
It looks for the keyword in the index for predefined database. 

Working of A Crawler

crawlers starts their crawling process it  downloads the website’s robot.txt file. The file includes sitemaps that list the URLs that the search engine can crawl.  Once web crawlers start crawling a page, they discover new pages via links. These crawlers add newly discovered URLs to the crawl queue so that they can be crawled later. Thanks to these techniques, web crawlers can index every single page that is connected to others. Web crawling is commonly used to index pages for search engines. This enables search engines to provide relevant results for queries

Search Engine Criteria

 Web crawler will find the page, the search engine will show the relevant web
page as a result. These retrieved web pages generally include title of page, size of
text portion, first several sentences etc.

These search criteria may vary from one search engine to the other. The retrieved
information is ranked according to various factors such as frequency of keywords,
relevancy of information and also links 

Types of SEO

 Google Algorithm
It’s all related with “quality content” in
your website.
Quality Content:
• Your content must be unique.
• User friendly/ user engaging.  and also
• No Keyword Stuffing 
Panda will takes the quality of a site’s content into account when ranking sites in
the search results. For sites that have lower quality content, they would likely find
themselves negatively impacted by Panda. As a result, this causes higher quality
content to surface higher in the search results, meaning higher quality content are
often rewarded with good ranking, while low-quality content drops the ranking of the site. 
When Panda originally launched, many saw it as a way for Google to target content
farms specifically, which were becoming a major problem in the search results with   
their extremely low-quality content that  tended to rank due to sheer volume. These
sites were publishing a fantastic amount of low-quality content very quickly on topics
with very little knowledge or research, and it was very obvious to a searcher who
landed on one of those pages.
It has now evolved Panda to be part of the core algorithm, we had a
known Panda update date, making it easier to identify when a site was hit or had
recovered from Panda. Now it is part of a slow rolling update, lasting months per
cycle. As a result, it is hard to know whether a site is negatively impacted by Panda or
not, other than doing a content audit and identifying factors that sites hit by Panda
tend to have.
Do not remove your user-generated content, whether it is forums, blog comments or
article contributions, simply because you heard it is “bad” or marketed as a “Panda
proof” solution. Look at it from a quality perspective instead. There are many highly
ranking sites with user-generated content, such as Stack Overflow, and many sites
would lose significant traffic and rankings simply because they removed that type of
content. Even comments made on a blog post can cause it to rank and even get a
featured snippet.

Technical SEO

Technical SEO Also Does Not Play Any Role In Panda. Panda Looks Just At The Content, Not
Things Like Whether You Are Using H1 Tags Or How Quickly Your Page Loads For Users.
That Said, Technical SEO Can Be A Very Important Part Of SEO And also it ranks In General, So
It Should Not Be Ignored. But It Does Not Have Any Direct Impact On Panda Specifically.
Determining Quality
If You Are Struggling To Determine Whether A Particular Piece Of Content Is Considered
Quality Or Not, There Is One Surefire Way To Confirm. Look In Search Analytics Or Your
Site’s Analytics Program Such As Google Analytics And Look At The Individual Page. If
Google  Ranks A Page And also Sends Traffic, then Clearly It Is Viewied As a Quality website. To Show High Enough In The Search Results That People Are Landing There From
Those Google’s Search Results.

Panda Prevention

Prevention of  Google Panda From Negatively Impacting Your Site Is Pretty Simple.
we Create High-Quality And Also Unique Content, That Answers The Question Searchers Are Asking.
Reading Content Out Loud Is A Great Way To Tell If Content Is High-Quality Or Not. When
Content Is Read Aloud, Suddenly Things Like Over Usage Of Repetitive Keywords,
Grammatical Errors, And also Other Signals That The Content Is Less Than Quality Will Stand
Out and we Read It Out  And Also Edit As we Go, Or Ask Someone Else To Read It out  So we Can
Flag out what ever  Change we can make.
Search Engine Optimization

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